Aerys AERYS

24/7 SMS · Escalation Rules · Voice-Trained · Booking Inline

24/7 Text
Responder

She answers in seconds.
At 9pm. On a Sunday.

Amanda is your 24/7 SMS responder. A customer texts your number — Amanda replies in seconds with a draft that sounds like you, in your voice. She qualifies the lead (project type, scope, budget signal), books a call inline if they're ready, and escalates to you on the rules you set ("if the job sounds over $10k, ping me immediately"). The call you missed at 7pm is now a booked consult on Tuesday morning.

$149/mo · Pro tier · Setup: Twilio number, voice training, escalation rules

Seconds

Reply time. Day or night.

74% of contractor calls go unanswered (NextPhone analysis, 2025). Most leads who text never get a reply at all. Amanda replies within seconds, regardless of the time of day. Leads that used to vanish are now qualified, classified, and queued for you to review at your next break.

What it actually does

The 9pm text is the whole game.

Owner-ops who advertise — Google Ads, yard signs, Yelp, Nextdoor — get inbound texts at all hours. The lead at 9:43pm Sunday wants a quote on a deck stain. You don't see it until Monday morning, by which point they've texted three competitors and booked the one who replied first. Leads contacted within 5 minutes are 100× more likely to convert than leads contacted at 30 minutes (MIT Lead Response Management Study). Owner-ops know this. Owner-ops also have lives.

Amanda is an SMS responder trained on your business and your voice. Customer texts your number — Amanda replies in seconds. She qualifies the lead through natural conversation: project type, scope, timeline, budget signals, across 4–8 messages that feel human. When the lead is ready to book, she offers 2–3 time slots from your calendar and locks in the one they pick. When your rules say to escalate — "over $10k," "out-of-market," "sounds urgent" — she sends you an SMS with the conversation summary and a one-tap link to take over. You see every conversation in the CRM and can intervene at any point. Most operators tune her voice and rules for 2–4 weeks, then let her run on auto.

Answering services like Ruby and MyOperator cost $200–500/mo, route to humans who don't know your business, and can't book calls inline. Generic chatbots and CRM auto-replies are scripted templates — useful for almost nothing. None of those options are voice-trained or capable of an actual qualifying conversation. Amanda isn't the auto-reply. Amanda is the conversation.

Amanda works standalone — point a Twilio number at her, tune her voice and rules, she runs. Pair her with Lead & Customer Hub ($99/mo) and qualified leads auto-create as records with the conversation attached. Add Operator AI (from $50/mo) and you can text "show me what Amanda's been working on overnight" for a summary. With Estimating Engine ($149/mo), Amanda can pull pricing context to ballpark a quote mid-conversation. With Follow-Up Automation ($99/mo), her bookings sync to your schedule and trigger the booked SOP. The standalone version handles 24/7 SMS. The paired version is your operations system answering the phone for you.

The conversation view

Amanda's dashboard. Every thread. Every rule.

Aerys AERYS CRM
● Live

AMANDA

14 conversations today · 6 bookings · 2 escalations to you · 8s avg reply

Marcus T. · Exterior paint

9:47 PM

Tuesday 2pm works

Booked call

Rivera Properties · Commercial

8:12 PM

Ballpark for 12-unit complex, ASAP

Escalated to you

Danielle K. · Cabinets

7:55 PM

Do you do cabinet refinishing?

Active

Jen & Rob S. · Interior

4:22 PM

Great, see you Thursday!

Resolved

Paul O. · Fence stain

2:08 PM

Out of area — Amanda flagged

Resolved

Marcus Torres

(407) 555-0871 Yard sign Booked call

First contact: tonight · Exterior · Two-story · ~2,400 sqft

Hi, do you guys do exterior painting?

9:43 PM

Hi! Yes, exterior is one of our specialties. What's the project — house, deck, fence, something else?

Amanda · 9:43 PM · 7s

Two-story house, beige currently, want to go navy blue

9:44 PM

Nice — navy on a two-story is a great look. How many sq ft roughly, and any timeline you're working with?

Amanda · 9:44 PM · 6s

Maybe 2,400 sqft, hoping early next month

9:45 PM

Got it. We can definitely hit that timeline. The owner does an in-person walkthrough for estimates this size — would Tuesday at 2pm or Wednesday at 4pm work for you?

Amanda · 9:45 PM · 8s

Tuesday 2pm works

9:47 PM

Booked — you'll get a confirmation text and email shortly. Anything else you want us to know before Tuesday?

Amanda · 9:47 PM · 6s · Booked

Active escalation rules

If project value sounds > $10,000 — escalate to owner via SMS within 5 minutes

If customer mentions "urgent" or "today" — escalate to owner immediately

If conversation goes 8+ messages without booking — escalate to owner for review

Painting · LBV reference. Same dashboard for landscaping, power washing, and pool service — Amanda qualifies trade-specific signals (service scope, recurring vs. one-time, equipment type). Demo data — Marcus Torres and conversation content are fictional.

Inside the module

Five tools in one SMS thread.

Voice-Trained Conversational AI

Amanda's writing style is trained on your existing customer conversations during onboarding. She doesn't sound like a chatbot — she sounds like you. Tunable per trade. Most operators tweak voice for 1–2 weeks, then it locks.

Voice tuning

ToneFriendly · Direct ▾
Reply lengthShort (1–2 lines) ▾
Owner nameCJ

Training source

● 847 messages imported · Voice locked

Lead Qualification Through Natural Conversation

Amanda gathers project type, scope, timeline, budget signal, and decision-maker through a 4–8 message conversation that feels human. Structured-data extraction runs in the background — by the time she escalates or books, you have a qualified lead record, not a transcript to parse.

Extracted from conversation

Project typeExterior house paint
Scope~2,400 sqft · two-story
TimelineEarly next month
Budget signalNot mentioned
Decision makerInferred from context

Inline Booking

Amanda has access to your calendar. When the conversation hits a booking-ready signal — timeline, scope, decision-maker all present — she offers 2–3 specific time slots and books the one the customer picks. Confirmation texts and emails fire automatically.

Booking confirmation sent

CustomerMarcus Torres
AppointmentTue May 13 · 2:00 PM
TypeEstimate walkthrough
✓ SMS sent ✓ Email sent ✓ Calendar event

Escalation Rules Engine

Configure when Amanda should pull you in. Rules like "value > $X," "keyword: urgent," "out-of-service-area zip," "competitor mentioned," "complaint detected." When triggered, you get an SMS with the conversation summary and a one-tap link to take over. Most operators run 4–8 active rules.

SMS sent to owner

🔔 Amanda escalation: Rivera Properties asking about a 12-unit complex. Sounds like a big commercial job. Conversation in progress. Tap to take over →

Rule triggered: commercial complex detected

Operator Override + Conversation Takeover

Flagship

Any conversation in progress, you can take over from your phone or the dashboard. Amanda goes silent for that thread. You have the keyboard, full conversation history visible, and the customer's extracted data in a panel beside the thread. Hand back when done. The customer never knows the difference — the reply comes from the same number either way.

Manual mode · Amanda paused for this thread

You're now handling this conversation. Amanda will not reply until you hand back. Type your reply below or tap "Return to Amanda" when done.

Texts back in under 2 minutes.

The flow

From text to booked call in one thread.

1

Customer texts your business number.

Twilio routes the inbound message to Amanda's webhook. Under 2-second pickup. Your number can forward, or we set up a Twilio number during onboarding.

2

Amanda replies, qualifies, decides.

Voice-tuned response within seconds. Structured-data extraction runs on every customer message — project type, scope, timeline, budget signal.

3

Outcome: book, escalate, or keep qualifying.

Booking goes to your Calendar with full conversation attached. Escalation goes to you via SMS with a one-tap takeover link. Continued qualifying stays with Amanda.

4

Lead lands in Lead & Customer Hub with full record.

When paired with Lead & Customer Hub ($99/mo), the customer record auto-creates or matches existing. Conversation attached. Source attribution preserved.

The switch

What changes when you stop missing the 9pm text.

The old way

Aerys 24/7 Text Responder

Voicemail at 9:43pm Sunday
8-second SMS reply at 9:43pm Sunday
Lead texts 3 competitors while waiting
Lead is booked with you before competitor #2 sees the text
Answering service at $300/mo — strangers reading scripts
Voice-trained AI at $149/mo — sounds like you
Auto-reply that says "we'll be in touch"
Conversation that actually qualifies and books
Manually copying texts into your CRM
Lead record auto-created with conversation attached
"Sorry I missed your text" the next morning
Booked consult on Tuesday by the time you wake up
Customer drops you because you took 6 hours
Customer feels valued — real reply in seconds

Pair with Lead & Customer Hub ($99/mo) for auto-record creation. Pair with Operator AI (from $50/mo) to query Amanda's overnight activity via chat. Pair with Estimating Engine ($149/mo) to ballpark quotes inline.

By trade

Same seconds-fast reply. Different signals.

Amanda recognizes painting-specific signals — exterior vs. interior vs. cabinets, square footage estimates, paint grade questions ("can you do Sherwin Williams Duration?"), color specifics. She can ballpark a per-sqft range when paired with Estimating Engine. Voice tuned to short messages and quick clarifying questions — the way most painting owner-ops actually text.

Connections

Plays nice with.

Universal · every trade

Twilio

SMS provider. Required. Twilio number procurement and routing handled during setup.

Anthropic Claude API

The conversational brain. Handles voice training, qualification, and reply generation.

Google Calendar

Two-way booking sync. Amanda reads availability and writes events. Calendar event includes full conversation.

iOS / Android

Full dashboard on mobile. Take over conversations and adjust rules from your phone.

Aerys modules · recommended pairings

Every Aerys module Amanda connects to either feeds her data (so she answers better) or receives data from her (so leads don't fall through the cracks).

Lead & Customer Hub $99/mo Recommended Auto-creates lead records from Amanda conversations. Conversation attached. Source attribution preserved.

Operator AI from $50/mo Query Amanda's overnight activity via chat ("show me what Amanda worked on last night"). Take over conversations through the chat interface.

Estimating Engine $149/mo Amanda can pull pricing context to ballpark a quote inline during the qualifying conversation. Reduces the "how much?" dead-end.

Follow-Up Automation $99/mo Bookings Amanda makes sync to your production schedule. Triggers the booked SOP (confirmation email, pre-estimate checklist, crew notification).

Email Command Center $99/mo Amanda conversations thread alongside email in a unified view. One tab for all customer communication, regardless of channel.

Pricing

$149/month. Setup included.

Flat rate. No per-text overage. Unlimited conversations. Setup is a 2-week tuning window: Twilio number, voice training on your existing SMS history (or templates), escalation rules configured to your comfort level, Google Calendar integration. Director check-ins during the tuning window dial in the initial config.

Billing starts when SMS goes live

24/7 Text Responder uses SMS, which requires Twilio carrier approval (typically 1–3 weeks for small businesses). When you add this module to your cart, your card is not charged for it at checkout. The $149/mo subscription starts on the day your SMS goes live, not before. You pay for what you can use.

What's included

·All five tools (voice-trained AI, qualification, inline booking, escalation rules, operator override)

·Twilio number procurement + routing setup

·Voice training on your existing SMS history (or trade templates)

·Escalation rules configuration based on your comfort level

·Google Calendar integration (two-way sync)

·2-week tuning window with Director check-ins

·iOS / Android responsive dashboard

·Unlimited users. No per-seat pricing.

Optional one-time upgrades

Advanced voice training (deeper conversation analysis, A/B style testing)$1,500

Multi-number setup (separate residential / commercial / referral attribution)$1,500

Custom escalation logic (multi-condition rules, CRM lookups, keyword banks)$1,500

Twilio SMS usage billed separately at Twilio's rates (~$0.0079/text). For a typical operator receiving 200–400 inbound texts/month, Twilio is $2–4/mo additional.

$149/mo

24/7 Text Responder

2-week tuning window · typically 7–10 days to deploy

Add to your cart Book a demo first

Best with

Lead & Customer Hub +$99/mo

For auto-record creation from every Amanda conversation. Conversation attached, source preserved.

Add both to cart

FAQ

The questions you're about to type.

During onboarding we import your existing SMS history — typically 200–1,000 messages — and Amanda trains on those patterns. Reply length, phrase choices, how you ask clarifying questions. If you don't have SMS history, we use trade-specific templates and you tune in the dashboard. Most operators say the voice feels right within 2 weeks. Close enough that customers don't notice.
Amanda stays in her lane — she qualifies and books, doesn't quote prices or make commitments you haven't authorized. Voice training and rules together define her guardrails. If a customer asks something outside scope (specific pricing, guarantees, materials decisions), she defers: "The owner will go over all of that with you on Tuesday." Escalation rules also catch conversations that go sideways.
No — Amanda replies in real time (8-second median), so a pre-send approval queue would break the speed advantage entirely. You see every conversation in the dashboard live and can take over any thread at any point. Most operators run a week in active monitoring — checking daily, taking over threads that don't feel right — before they trust Amanda to run independently.
You configure rules for that. "If zip outside [list], respond with out-of-service message and mark resolved." "If project sounds under $500, send a polite decline." Amanda follows the rule and marks the thread resolved. If you want it softer ("we're not taking smaller projects right now"), you write that response into the rule. The goal is to clear those threads automatically.
Two options. Option 1: we provision a new Twilio number that you publish in your ads going forward. Your personal number stays private. Option 2: forward your existing business number to the Twilio number (call-forwarding-to-SMS gateway, works on most carriers). Most operators setting up fresh use Option 1 — cleaner separation, and yard signs are getting reprinted anyway.
Some will ask. Default is to not volunteer it — Amanda replies as your business, not as a named bot. If a customer directly asks "am I talking to a bot?", her default is honest: "I'm an automated assistant helping schedule your conversation with the owner — they'll reach out before your appointment." That keeps trust intact. You can configure this response. TCPA compliance handled during setup.
Escalation = Amanda sends an SMS to your personal number with a summary and a one-tap link. She continues holding the conversation (or pauses, your choice) while you decide whether to take over. You control when escalation fires. Most operators set 2–3 high-priority rules that fire immediately and 3–4 softer rules that batch as a daily review. After-hours escalation can be off entirely.
Both are self-serve in the dashboard. Voice tuning has tone, length, and phrase-level overrides — changes apply immediately to new conversations. Escalation rules have a simple editor: condition, operator, value, action, plus an enable/disable toggle. Most operators adjust monthly as they learn what they want Amanda to catch. Director check-ins help dial in the initial config.

Stop missing the 9pm text.

Add 24/7 Text Responder to your cart and book a call. We'll review your SMS history, train Amanda's voice, configure escalation rules to your tolerance for after-hours interruption, and have her answering inbound texts within 7–10 days.

Aerys Advisor

Curious about 24/7 Text Responder? Book a call and we'll walk through your inbound SMS volume, what escalation rules make sense for you, and how Amanda's voice would sound for your trade.