Voice-Trained Variants · 4-Touch Sequences · Deliverability Stack · Approval Gates

Cold Email System

Outbound that doesn't burn you out.

Cold Email System is the integrated outbound engine. Voice-trained variants in your style write themselves — 4–8 per touch across a 4-touch sequence. The deliverability stack (Smartlead infrastructure, Resend transactional, 8-domain rotation, automatic warmup) handles inbox placement so you don't lose a significant portion of sends to spam. Replies route through a 5-bucket classifier (book / soft-no / hard-no / warm-not-yet / info-request), and the bookable ones surface on your dashboard for a single tap. Replaces a $300–500/mo Apollo + Instantly + Lemlist stack with one system at $179/mo.

Add to your cartBook a 30-min demo

$179/mo · Growth tier · Setup: 8-domain provisioning, ICP build, voice training, 14-day warmup

$300–500

/mo stack, replaced.

The typical cold email stack runs $300–500/mo across 2–3 tools — Apollo for prospects, Instantly for sequencing, Lemlist for personalization, plus a part-time VA to operate the whole thing. Cold Email System collapses the stack into one $179/mo system with the variant generation, deliverability, and reply routing all integrated. Most operators are sending 100–400 emails/day per domain × 8 domains within their first month live.

Owner-ops who try cold email burn out. Apollo data is stale six weeks after you scrape it. Instantly is opinionated about deliverability but doesn't know your trade. Lemlist is good for personalization on small lists but doesn't scale. The sending infrastructure layer underneath (Smartlead, Mailshake, self-hosted) adds another tool to operate. The combined stack runs $300–500/mo and requires a part-time VA to operate — someone who knows the tools, writes the variants, monitors the deliverability dashboard, and triages replies. Most owner-ops bounce off cold email after 3 weeks. The math doesn't work and the operational lift is too high.

Cold Email System is the integrated outbound engine. Voice-trained variants generate in your style on your trade's pain points — 4–8 per touch, with trade-specific scaffolds for painting / landscaping / power wash / pool. The deliverability stack runs underneath: Smartlead infrastructure, Resend for transactional, 8-domain rotation with automatic warmup, daily inbox monitoring. Multi-touch sequences run 14–21 days across 4 touches. Replies classify into 5 buckets (book / soft-no / hard-no / warm-not-yet / info-request) and the bookable ones surface in your daily digest. Variants pass through approval gates before going live — you stay in control. ICP lists generate from Hunter (verified emails) + Serper (web research) so prospect data is fresh per campaign, not 6-week-old Apollo exports.

Apollo is a prospect database with sequencing as an afterthought — useful for the list, useless for the campaign. Instantly is opinionated about deliverability but ignores trade context — its templates assume you're selling SaaS. Lemlist is good for personalization on small lists but doesn't scale past 500 prospects. None of them write variants in your voice on your trade's pain points. None of them classify replies beyond "interested / not interested." Cold Email System is built for trades owner-ops, ships with trade-specific variant scaffolds, and replaces the whole stack at one price.

Cold Email System works standalone — you provide an ICP filter (or we generate via Hunter + Serper), variants generate, sequences fire, replies classify. Pair with Lead & Customer Hub ($99/mo) and replied-to leads auto-create as records with the full conversation thread attached. Pair with Operator AI (from $50/mo) and you can text "show me which variants are over-performing this week" and get a real answer pulled from live campaign data. Pair with Intelligence Dashboards ($99/mo) and reply rates, book rates, and revenue-per-campaign visible at a glance. Pair with Follow-Up Automation ($99/mo) and replied-bookable leads can branch into a custom follow-up sequence pre-call. Standalone, this replaces a $300–500/mo stack. Paired, it's the front of your pipeline.

Cold emails that sound like you wrote them.

The campaign surface

Approve. Send. Sort replies. From one screen.

AerysAERYSCRM
+ New campaign

Painting · DFW Q1 Campaign

Active · sequence Touch 2 of 4 · sends Tuesday Mar 11

218

Sends today

12

Replies today

8/8

Domains green

14

Variants live

Approval gate · 3 variants pending

Touch 2 variants ready for review. Sequence advances Tuesday 8am — 247 prospects scheduled.

Quick question on the Q2 exterior plan

Saw the Westwind portfolio — wanted to ask about the timing on…

Painting ref from the Cardinal job

Got your name from the Cardinal Commercial walk-through. Quick…

Spring exterior — 3 weeks lead time

Following up on the lot we discussed back in February. The…

4-touch sequence · 21 days

01

Touch 1

Sent Mar 4

4 variants247 scheduled12 replies
02

Touch 2

Sending Mar 11 · awaiting your tap

3 variants247 scheduled0 repliesPending
03

Touch 3

Queued Mar 18

4 variants235 scheduled0 replies
04

Touch 4

Queued Mar 25

3 variants235 scheduled0 replies

Replies today · 5-bucket classifier

Open digest →
Book4
Bookable

"Yes — when can we walk through Tuesday?"

Soft-no6

"Not right now — circle back in Q3?"

Info-request1

"Send your insurance certificate"

Warm-not-yet1

"Spring is too soon — ask in fall."

Deliverability · 8 domains

Avg placement 93%

94%

91%

96%

92%

95%

93%

90%

Day 11/14

Domain 8 mid-warmup (day 11/14) — auto-rotates in when warmup completes. Daily inbox monitoring catches placement drift before it tanks a campaign.

Painting / LBV Painting reference. Demo data — DFW prospects, sequences, and replies are fictional. The approval gate is the actual mechanism: variants generate but don't fire until you tap. The 5-bucket classifier is real — every reply categorizes; bookable ones surface for action.

Inside the module

Inside Cold Email System.

Voice-Trained Variants

Variants generate in your voice on your trade's pain points. 4–8 per touch. Trade-specific scaffolds (painting / landscaping / power wash / pool) ship pre-written; tunable per campaign. The variants don't sound like cold email templates because they're drafted from your sent-email history during onboarding.

Touch 13-week lead time on the Westwind exterior

Saw your portfolio — wanted to ask about Q2 timing.

Touch 1Quick painting question · spring schedule

Following up — got your name from the Cardinal walk.

Touch 2Maintenance contract · Westwind Holdings

Looped back on this — wanted to share a couple of refs.

Trade-specific scaffolds. Voice trained on your sent-email history.

Multi-Touch Sequences

4 touches over 14–21 days. Each touch is its own variant set. Cadence configurable per campaign. Auto-pause on reply (no follow-up after they've engaged). Auto-pause on hard-no (respect their decline).

01

Touch 1

Day 1

02

Touch 2

Day 8

03

Touch 3

Day 15

04

Touch 4

Day 21

4 touches over 21 days. Each touch its own variant set. Auto-pause on reply or hard-no.

Deliverability Stack

Smartlead infrastructure + Resend transactional + 8-domain rotation + automatic warmup. Daily inbox monitoring catches placement drift before it tanks your campaign. New domains warm for 14 days before going live. Rotation prevents any single domain from over-sending.

94%

91%

96%

92%

95%

93%

90%

Warmup

7 of 8 domains live · 1 mid-warmup. Avg placement 93%. Drift alerts before campaigns hit.

Reply Classifier

Every reply classifies into book / soft-no / hard-no / warm-not-yet / info-request. Book bucket surfaces to your daily digest. Soft-no/info-request can auto-respond with configured templates. Hard-no auto-suppresses from future campaigns. The classifier is the difference between "checking inbox" and "the dashboard told me about 4 booked calls this morning."

Book"Tuesday afternoon works"
4
Soft-no"Not now — Q3 maybe"
6
Hard-no"Stop emailing me"
0
Warm-not-yet"Ask back in fall"
1
Info-request"Send your insurance"
1

Approval Gate Engine

Variants generate but don't fire until you tap. Every campaign hits an approval gate before each touch goes live. Full preview — exact body, exact subject, exact send time, exact prospect list. You approve, edit, or dismiss. The cap is 8 variants total per campaign / 2 per touch — keeps quality high and prevents variant sprawl. Most operators review variants in 5 minutes per touch and approve 80% as-written.

Touch 2 of 4 · 3 variants pending

247 prospects · sends Tue 8am

Q2 exterior · Westwind portfolio

ApproveEditDismiss

Saw the Cardinal walk-through last month and wanted to…

Maintenance contract · Ridgemoor HOA

ApproveEditDismiss

Following up on the property manager intro from…

Apex Multifamily refresh · 3-week lead

ApproveEditDismiss

Heard you're evaluating exterior repaint vendors. Quick…

The flow

How Cold Email System runs.

01

ICP list generates

Hunter + Serper pull verified emails matching your filter. Or you upload a CSV. Either way, fresh per campaign — no 6-week-old Apollo exports.

02

Variants draft

Voice-trained variants generate against the ICP. 4–8 per touch. Trade-specific scaffolds applied based on your trade.

03

You approve at the gate

Approval gate fires before each touch. Edit, approve, or dismiss. Sequence advances on your tap.

04

Replies classify, bookings surface

5-bucket classifier runs on every reply. Bookable replies land in your Daily Digest. Soft-no can auto-respond. Hard-no auto-suppresses.

The switch

What changes when you switch from a $300–500 stack.

The old way

Aerys Cold Email System

Apollo + Instantly + Lemlist + sending infrastructure at $300–500/mo
$179/mo all-in
Manual variant writing every campaign
Voice-trained generation per touch
Part-time VA to operate the stack
No VA needed; approval gates keep you in control
Generic SaaS templates that don't know painting
Trade-specific scaffolds (painting / landscaping / power wash / pool)
Reply triage by hand in your sequencer's inbox
5-bucket classifier (book / soft-no / hard-no / warm-not-yet / info-request)
"Did anyone reply this week?" tab-switching
Daily Digest summary surfacing bookable replies
Domain warmup ignored, then surprised by spam
Built-in 8-domain rotation + automatic warmup
Stale Apollo exports 6 weeks old
Hunter + Serper fresh per campaign

Pair with Lead & Customer Hub ($99/mo) for auto-record creation from replies. Pair with Operator AI (from $50/mo) to query campaign performance via chat ("show me Touch 2 reply rates"). Pair with Intelligence Dashboards ($99/mo) to see ROI per campaign in the dashboard.

By trade

Same engine, different ICP.

Painting

ICP filter targets residential exterior contractors / commercial property managers / HOA management companies / real estate flippers. Variants tuned to seasonal openers (spring exterior, fall maintenance), trade-specific pain points (paint mismatches, contractor ghosting), and concrete value props (warranty, insurance, references). Trade-specific scaffolds reference Sherwin Williams / Benjamin Moore / spray vs. brush / lead-paint mitigation.

Landscaping

ICP filter targets HOA management / commercial property managers / municipalities / restaurant chains. Variants tuned to recurring-service openers (monthly maintenance contracts) and one-off install (commercial install, drought-tolerant, irrigation). Trade-specific scaffolds reference plant zones, irrigation schedules, hardscape specs.

Power Washing

ICP filter targets commercial property managers / HOA / fleet operators / restaurant chains / real estate prep. Variants tuned to seasonal openers (pre-season, post-storm) and recurring service. Trade-specific scaffolds reference surface types (concrete, vinyl, brick, fleet vehicles), chemical specs, weather windows.

Pool Service

ICP filter targets residential / vacation rentals / property managers / commercial pools. Variants tuned to recurring chemical service vs. one-off repair. Trade-specific scaffolds reference equipment types, chemical specs, opening/closing seasons.

Connections

Plays nice with.

Universal · every trade

Smartlead

Sequencing infrastructure. We bring the account during onboarding. Per-domain throttling, warmup automation, and inbox monitoring all flow through Smartlead's API.

Resend

Transactional email for approval gate notifications, daily digests, and reply alerts. Free tier covers most operators.

Hunter + Serper

ICP list generation. Hunter for verified emails, Serper for web context (company size, industry, recent news). Pulls fresh per campaign, never stale.

Anthropic Claude API

The variant generation brain. Voice training, trade-scaffold awareness, and reply classification all run through Claude. Bring your own key or use ours.

Aerys modules · pairing extends the engine's surface area

Cold Email System gets dramatically stronger paired with the rest of the Aerys stack. Each pairing extends the engine's surface area: replies become CRM records, dashboards expose campaign ROI, Operator AI queries become live answers from campaign data.

Lead & Customer HubRecommended
$99/moReplied-to leads auto-create as records. Full conversation thread attached. Source attribution preserved per campaign.
Operator AI
from $50/moText "show me Touch 2 reply rates" and get a real answer. Query campaign performance, pause/resume campaigns, approve variants — all from chat or SMS.
Intelligence Dashboards
$99/moReply rate per touch, book rate per variant, revenue-per-campaign, cost-per-booked-call. Answers "is this campaign actually working?" in real time.
Follow-Up Automation
$99/moReplied-bookable leads can branch into a custom pre-call sequence (intro packet, pre-call survey, calendar confirmation).
Estimating Engine
$149/moWhen a booked call converts to a quote, the campaign source attribution carries through to the estimate.

Pricing

$179/month. Setup included.

Monthly is monthly. No contracts. Setup bundled in. Most operators are sending live within 14–21 days (the warmup window is what gates speed). During deployment, we provision your 8-domain stack, build your initial ICP filter, voice-train on your sent-email history, draft Touch 1–4 variant scaffolds, run the 14-day warmup, and approve your first campaign together. Sequences fire on day 21. Variants tune over the first 4 weeks based on reply data.

What's included

·8-domain sending stack (provisioned, warmed, monitored)

·Smartlead + Resend infrastructure (no separate accounts to manage)

·Hunter + Serper ICP generation (verified emails, fresh per campaign)

·Voice-trained variants in your style (trade-scaffold pre-built)

·4-touch sequences with configurable cadence

·Approval gate engine (variants approve before fire)

·5-bucket reply classifier (book / soft-no / hard-no / warm-not-yet / info-request)

·Daily Digest of bookable replies

·Deliverability monitoring with placement-drift alerts

·14-day warmup period included in setup

Optional upgrades (in your cart)

Custom ICP scraping (beyond Hunter+Serper — niche industries, custom filters)$2,500 one-time

Multi-region domain stack (separate domain pools per service area)$2,500 one-time

Soft-objection auto-response training (deeper variant classification)$1,500 one-time

$179/mo

Cold Email System

Setup included · typically 14–21 days to live sends

Add Cold Email to your cartBook a demo first

Stronger paired

Lead & Customer Hub +$99/mo

Auto-creates lead records from replies. Source attribution preserved.

Operator AI +from $50/mo

Query campaign performance via chat from anywhere.

Add all three to cart

Common questions

FAQ.

Apollo is a prospect database (good list, no campaigns). Instantly is a sequencer (good cadence, you write every variant). Lemlist personalizes well on small lists but doesn't scale. Cold Email System is all three, plus voice-trained variants, plus reply classification, plus the integrated deliverability stack. The combined stack typically runs $300–500/mo across 2–3 tools and requires a part-time VA. This is one system at $179 with the variants generated and the replies pre-classified.
Deliverability is what gates 90% of cold email outcomes, and it's handled in three layers. Layer 1: 8-domain rotation prevents any single domain from over-sending. Layer 2: 14-day automatic warmup before any new domain goes live (Smartlead handles this). Layer 3: daily inbox-placement monitoring; if a domain starts drifting toward spam, we pause it and rotate to a fresh one before campaigns get hit. Steady-state, the deliverability stack keeps the vast majority of sends out of spam folders.
Yes — that's the approval gate. Every touch in every campaign hits an approval gate before going live. You see exact subject, exact body, exact send time, exact prospect list. You can approve, edit, or dismiss any variant. Sequences advance on your tap, not on a timer. Cap is 8 variants total per campaign / 2 per touch to keep quality high.
Fully supported. The variant editor lets you write or edit any variant from scratch. Voice training is a starting point, not a constraint. Most operators write the first campaign's Touch 1 variants by hand to set the voice baseline, then let the system generate Touches 2–4 once it's seen your style.
Both options. You can upload a CSV of prospects, or we generate via Hunter (verified emails) + Serper (web context) against an ICP filter you set. Hunter pulls fresh emails per campaign — no stale Apollo data. Most operators run hybrid: a seed list of known targets plus a wider Hunter pull for new accounts.
Heavily depends on ICP quality and trade. Painting operators with tightly-targeted commercial property manager lists see 1–3% reply rate (industry-average baseline). Tighter ICP + better voice tuning can push reply rates higher. Of those replies, the book rate (replies that convert to a booked call) varies based on ICP and follow-through. Numbers settle by week 4–6 as the system learns your prospect-to-reply patterns.
Yes for B2B in most jurisdictions, with rules. CAN-SPAM requires accurate sender identification, a real physical address, and a working unsubscribe mechanism — all built into every Cold Email System touch by default. We also enforce hard-no auto-suppression (replies in the hard-no bucket auto-add to the do-not-contact list). For consumer outreach (B2C), the rules tighten — we typically recommend cold email for B2B targets only and route B2C through other channels.
Reply hits the classifier within seconds. Sorted into book / soft-no / hard-no / warm-not-yet / info-request. Book replies surface in your Daily Digest with a one-tap-to-call link. Soft-no can auto-respond with a configured template (e.g., "totally understand — when's a better time to revisit?"). Info-request can auto-respond with a packet. Hard-no auto-suppresses from future campaigns. Warm-not-yet routes back into the sequence at a delayed touch. The reply data feeds back into variant tuning.

Hunting season is open.

Add Cold Email System to your cart and book a call. We'll review your ICP filter, build your 8-domain stack, voice-train on your sent-email history, draft Touch 1–4 variant scaffolds, and run the 14-day warmup. Live sends start day 21; variants tune over the first 4 weeks; bookable replies surface in your Daily Digest from day one of live sending.

Add Cold Email System to your cartBook a 30-min demo first

Curious about Cold Email System?

Book a call and we'll walk through your ICP, what variants would look like for your trade, and what deployment looks like.

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