Foundation Module

Estimating Engine

Defensible quotes in minutes. Not hours.

Your pricing logic, your PDF format, your email voice. Set up once during deployment. After that, every quote you build outputs in your shop's format, AI drafts the customer email in your voice, and the PDF attaches. The thing your estimator does eight times a day — finally not the bottleneck.

Add to your cart Book a 30-min demo

18×

Faster estimates

From 1.5 hours to 5 minutes per quote at LBV. Same pricing logic, same supplier database, same AI email drafting — set up for whoever signs up.

Estimating is the bottleneck most owner-ops can't see. Every quote takes 60 to 90 minutes. Every quote needs supplier prices, labor rates, scope walked, customer info, terms, signatures. Every quote you don't send fast enough is a job you lose to whoever sent theirs first.

Estimating Engine runs the whole thing in 5 minutes, not hours. Tell us your pricing logic during deployment: production rates, material costs, labor rates, the pieces that go into your quote. From there, every quote you build runs your logic, outputs your line items, makes the PDF in your shop's format, and AI drafts the customer email in your voice. One click sends the email straight from the builder with the PDF attached. The customer gets the quote before you're back at the truck.

It's the system I built first because it was the worst pain. It's also the one I'd never go back from. Once you've estimated this way, the old way feels like writing letters by hand.

Estimating Engine works standalone. Each estimate captures customer info that lives on that estimate record. To turn those records into a customer database with pipeline view, lead source ROI, and full communication log, pair it with the Lead & Customer Hub ($99/mo). Most operators add the Hub within their first month. You can run Estimate Builder alone and add the Hub whenever you're ready.

"From 90 minutes to 5."

Same pricing logic, same supplier database, same voice. Set up once.

The estimate builder

Quote built in minutes.

NEW ESTIMATE

Fill in the left panel · live quote on the right

Customer info

Interior Exterior Cabinets Wallpaper

Paint brand

Behr

Sherwin Williams

Benjamin Moore

Body paint sheen

Flat Matte Eggshell Satin TBD

Story

Walls

Floor SQFT

Ceiling Height (ft)

Rooms

Windows

Areas (e.g. "living room & kitchen")

Assign crew

Marcus Tina Rafael Mei

● Pricing Intelligence Based on 126 similar jobs in your history · $1.75/sqft ✓ in range + Hub for your data

Interior Quote Exterior Cabinets

Client name

Sarah Johnson

Date

05/06/2026

Property address

4521 Oak Ridge Lane, Orlando FL 32801

AERYS — INTERIOR QUOTE

Included with every Aerys project

• 1 Year Warranty

• Remove Electrical Plates as Needed

• Fill Nail Holes & Sand Surfaces

• 1 Coat on All Painted Surfaces

• Final Walkthrough & Touch-Ups

• Floor & Property Protection

Paint

Type	Brand	Coating	Finish
Primer	Benjamin Moore	PVA primer	N/A
Body	Benjamin Moore	Mid-grade	Satin
Trim	Benjamin Moore	Premium	Semi-Gloss
Ceiling	Benjamin Moore	Standard	Flat

Paint cost estimate · prices pulled from your supplier database · sales tax auto-applied

Paint shown is for the painting trade. Landscaping shows materials by SKU; power washing shows chemicals + surface types; pool service shows chemical balance + equipment.

Services

Item	Method	Amount
Walls (1,840 sqft)	Roller + cut-in	$2,640
Ceiling	Spray + back-roll	$480
Trim + baseboards	Brush	$280

TOTAL INVESTMENT

$3,400

Payment schedule $1,020 deposit · $2,380 on completion

Mockup. Demo data — Sarah Johnson and 4521 Oak Ridge Lane are fictional.

Inside the module

Five tools, one flow.

Estimate Calendar

Schedule the in-person walkthrough. Two-way Google Calendar sync. Address fills in from the lead. ETA notification goes to the customer.

APR 26 – MAY 2, 2026 4 estimates scheduled

SUN
26

MON
27

TUE
28

WED
29

THU
30

FRI
1

SAT
2

6:30am

Network Mtg

12pm

Sarah Johnson

Pricing Intelligence

Live close-rate data when paired with Lead & Customer Hub. The system tells you when you're priced above or below your sweet spot for this customer type and address. On its own, Estimating Engine shows regional benchmarks until you have enough of your own data.

97%

Close rate

126 similar

$0.9K–$4.2K

Sweet spot

122 wins

Walls · $1.75/sqft ✓ in range

$1.50 $3.50

+ Hub for your data

Bid Sheet Analyzer

Drop a GC bid PDF. AI pulls scope, requirements, project details. For commercial work where the GC sets the spec.

DROP BID SHEET PDF HERE

or click to browse · PDF only · up to 500MB

Service Mockup Tool

Upload a customer photo. AI shows the property with your service applied. Closes deals faster than paint swatches or before/after photos.

Configured for your trade during deployment. Painting gets full color visualization on the customer's home. Landscaping shows your design layouts on the property. Power washing shows surface restoration before/after. Pool service shows equipment placement and chemical balance visualization.

Before

After

AI Email Drafting

Click a button. AI drafts the customer email in your voice. We learn your tone during deployment from 5 to 10 past customer emails. You review, edit if needed, send straight from the builder. The PDF attaches on its own.

To: sarah.johnson@example.com Drafted in your voice

Subject

Your quote for 4521 Oak Ridge Lane

Hi Sarah,

Thanks for having us out today. Your quote for the interior repaint is attached, $3,400 with our 1-year warranty included.

Aiming to start the week of May 18 — just let me know.

— CJ

📎 Quote PDF

The flow

How it works.

Tell us your pricing

We learn how you price during deployment: production rates, material costs, labor rates, the pieces that go into your quote. One-time setup. Once we have it, every quote runs your logic.

Build a quote

Open the form. Enter property details. The system runs your pricing logic and outputs line items in your shop's format. Five fields. Three minutes if you're slow.

AI drafts your email

Click a button. AI writes the customer email in your voice. You review, edit if needed.

Signed quote out

PDF made in your format. Calendar invite sent for the start date. One click sends it. Customer signs from their phone.

The switch

What changes when you switch from the old way.

The old way

Aerys Estimating Engine

60–90 minutes per quote

5 minutes

Supplier prices in a spreadsheet you update every few months

Supplier prices set up in the system. You update them when your supplier raises rates.

Crew labor rates remembered or guessed

Per-crew rates set up once. Applied to every quote.

Pricing logic in your head — different for every estimator

Your pricing logic set up once. Applied to every quote on its own.

Quote built in Word, saved as PDF, emailed by hand

PDF in your format + AI email draft

Customer email rewritten from scratch every quote

AI drafts in your voice, you review and send

No data on whether your price is competitive

Pricing intelligence: close rate + market range

JobNimbus / Markate at $200+/mo

Aerys at $149/mo, runs alongside or replaces

Estimating Engine replaces the estimating part of JobNimbus or Markate. Add Lead & Customer Hub ($99/mo) to replace the customer database and pipeline parts too.

By trade

Same flow, different inputs.

For LBV Painting, the system pulls our supplier prices, runs crew labor at our rates, makes the PDF in our LBV-branded format, and AI drafts the customer email in our voice (warm, direct, mentions the warranty). Five minutes from form to send. The AI knows cabinet prep is different from wall prep — and that interior satin trim is a different scope than a flat ceiling — because we trained it on our past quotes during deployment.

Connections

Plays nice with.

Universal · every trade

Google Maps

Address validation and ETA calculation.

Google Calendar

Two-way sync for estimate appointments.

Twilio

SMS confirmation to customer (optional).

iOS / Android

Camera capture for the Service Mockup Tool.

Supplier connections · configured for your trade

Supplier connections are trade-specific. We set up your supplier database during deployment based on what you use. Common connections by trade:

PaintingBenjamin Moore, Sherwin-Williams (coming soon), Behr, other brands (custom).

LandscapingSiteOne, Ewing Outdoor Supply, John Deere Landscapes (custom).

Power washingChemical suppliers set up per business.

Pool serviceChemical and equipment suppliers set up per business.

Pricing

$149/month. Setup included.

Monthly is monthly. No contracts. Setup is included. Deploy in 7 to 14 days. Billing starts when you go live.

What's included

·All five sub-features (calendar, pricing intelligence, bid sheet analyzer, service mockup tool, AI email drafting)

·Your pricing logic set up during deployment (production rates, material costs, labor rates, output format)

·Supplier prices set up during deployment (you update them in the system when prices change)

·Per-crew labor rate setup

·PDF made in your shop's format

·AI drafts customer emails in your voice

·Pipeline view of all your estimates with status filtering

·Two-way Google Calendar sync

Optional upgrades (in your cart)

Custom AI training on your voice and past quotes$1,500 one-time

Migration from JobNimbus / Markate / spreadsheets$497 one-time

White-glove onboarding$2,500 one-time

$149/mo

Estimating Engine

4 hours setup · typically 7–14 days to deploy

Add Estimating Engine to your cart Book a demo first

Best paired with

Lead & Customer Hub +$99/mo

For pipeline view, lead source ROI, and full chat history.

Add both to cart

Common questions

FAQ.

We capture your supplier prices during deployment and set them up in the system. For painting, that's Benjamin Moore, Sherwin-Williams (coming soon), Behr, or your custom vendor. For landscaping, SiteOne, Ewing, and others. For power washing and pool service, your chemical suppliers. You update prices in the system when your supplier raises rates or you switch products. There's no automatic price feed.

They are, and that's fine. You set up each crew's hourly rate once during deployment. Estimating Engine applies the right rate based on which crew you assign to the job. No spreadsheet juggling.

No. The AI drafts the customer email and shows pricing data (when paired with Lead & Customer Hub). Your estimator confirms everything before sending. If your estimator wants to override the AI's draft or pricing call, they can. The AI is the assistant, not the decision-maker.

We capture your voice during deployment by reading 5 to 10 of your past customer emails — the ones that closed deals. The AI then drafts new customer emails in that same tone and shape. You always review before sending. If the draft isn't right, edit it. Over time, the AI learns from your edits and gets sharper.

Yes. We migrate from JobNimbus, Markate, custom spreadsheets, or PDF archives during onboarding. Add the Migrate add-on in your cart ($497 one-time) and we handle it during deployment week.

Add the Invoicing & Payments module ($79/mo) to handle change orders with addon invoicing. Without it, you can still revise the estimate and re-send, but the change-order workflow is in Invoicing & Payments.

Yes. The Bid Sheet Analyzer (included) extracts scope from GC PDFs, which feeds into the same estimate builder. You get the same minutes-not-hours flow whether the lead is residential or commercial.

No. Estimating Engine works standalone and stores customer info on each estimate record. You can build quotes, send them, and track which estimates have been sent versus accepted. Most operators add Lead & Customer Hub ($99/mo) within their first month to get the full pipeline view, lead source ROI tracking, and communication history. You can add it whenever you're ready, no migration needed.

Try it on a real quote.

Add Estimating Engine to your cart and book a call. We'll walk through your current estimate process, deploy in 7-14 days, and have you running 5-minute quotes by month end.

Add Estimating Engine to your cart Book a 30-min demo first