Customer Campaigns · AI Creative · Trade Landing Pages · Send Schedule · Conversion Attribution

Marketing Engine

Your customer list. On autopilot.

You have a list of past customers. They already paid you once. Most of them would hire you again — if you asked. Most operators never ask. Marketing Engine sends the ask for you. Pick a customer group. AI writes the email and SMS. A landing page generates automatically. The campaign sends on schedule. You see which customers came back and what they spent. $129/mo. No marketing degree required.

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$129/mo · Growth tier · Setup: customer list import, brand assets, email/SMS templates, first campaign launch

Minutes

To a holiday campaign across your whole list.

Most operators spend weeks planning a holiday promo — or skip it entirely. With Marketing Engine, you open the app, pick your customer list, describe what you want to offer, and the AI writes the email, the SMS, and the landing page. Five minutes later the campaign is ready to send. You approve it. It goes out. Customers book. You see the revenue tied back to the campaign.

You have a list of 200 to 2,000 past customers. They already hired you once. They know your work. They're far more likely to hire you again than a stranger who found you on Yelp. But most operators never market to that list. The emails don't go out. The holiday promo doesn't happen. The reactivation campaign stays on the to-do list for six months. It's not because the idea is bad. It's because writing the email takes two hours, designing the flyer takes another hour, and figuring out how to send it to the right people takes another hour on top of that. The tools that exist — Mailchimp, ActiveCampaign, Constant Contact — don't know your trade, don't connect to your job history, and generate creative that looks like every other small business email blast. So the customer list sits there. Past customers forget you exist. New customers cost you $300 each to acquire. And the highest-converting audience you'll ever have goes untouched.

Marketing Engine is customer marketing built into the system that already knows your customers. You pick a segment from your CRM — everyone who hired you in the last 12 months, or every customer in a specific ZIP code, or everyone who's never come back for a second job. Then you describe the campaign: "spring exterior reactivation, 15% off, limit 10 spots." AI Creative Studio writes the email subject lines, the body, the SMS variant, and the landing page headline — in your voice, tuned to your trade. You review it. You approve it. It sends on the schedule you set. After it goes out, you see which customers opened it, clicked it, booked a job, and how much revenue came from the campaign. Holiday promotions, reactivation drips, neighborhood mailers, and off-season specials — all running on a calendar. You stop thinking about marketing. It runs.

Mailchimp and ActiveCampaign are good email tools. They run $30–150/mo and have no idea you're a painter. You'd have to build every template from scratch. Canva is good for design. It costs $13/mo but doesn't connect to your customer list or send emails. Unbounce or Leadpages build landing pages at $99/mo — again, no CRM connection. Most operators end up paying for three tools they barely use, still writing emails by hand, still forgetting to send the holiday campaign. Marketing Engine is all three tools in one system, connected to the customer records you already have, at $129/mo flat. Setup takes one week, not three months.

Marketing Engine works standalone — import your customer list, upload brand assets, build segments, and launch campaigns right away. Pair with Lead & Customer Hub ($99/mo) and your CRM customer records drive segment selection automatically — no CSV export needed. Pair with Repeat Customer Engine ($129/mo) and dormant customer cohorts feed Marketing Engine for reactivation campaigns automatically. Pair with Intelligence Dashboards ($99/mo) and campaign attribution flows into your marketing dashboard alongside other channel ROI. Standalone, Marketing Engine stops your customer list from sitting unused. Paired, it turns past customers into repeat business on autopilot.

Marketing your customer list. On autopilot.

The campaign dashboard

Active campaigns. Live attribution. AI creative.

AERYS CRM

Dashboard Estimates Schedule Inbox Customers Campaigns Intelligence

● Live

4 active campaigns 1,247 customers reached 38% open rate 12 jobs booked $14,200 revenue attributed

Spring Exterior Reactivation

Email · Past customers 18+ months dormant · 312 recipients

Active

41%

opened

12%

clicked

booked

$6,400

revenue

Pool Open Season Reminder

SMS · Pool service customers, coastal ZIPs · 184 recipients

Active

62%

opened

28%

clicked

booked

$5,200

revenue

Holiday Promo: 15% Off Cabinet Refinishing

Email · Past painting customers · 498 recipients

Active

34%

opened

clicked

booked

$2,600

revenue

Quarterly Newsletter

Email · Full customer list · 1,247 recipients · Sends Mar 15

Scheduled

Awaiting send · creative approved · 5 days

AI Creative Studio

Spring Exterior Reactivation

Subject line variants

Your exterior is due for a refresh.

Selected

Spring is the best time to repaint. Here's why.

Limited spring spots: 15% off exterior repaints

Ad image thumbnails

Before/After A

Spring Promo B

Segment: dormant 18+ months

Customers matched 312

Avg last job value $3,800

Estimated revenue potential $118k

Holiday Promo over-performing: 3.2× ROI on cabinet jobs booked. Increase send frequency?

Attribution updated 4 min ago

Painting / LBV reference. Demo data — customer counts, open rates, job bookings, and revenue all fictional. The AI Creative Studio generates subject lines and copy in your voice. Attribution tracks opens, clicks, and booked jobs back to each campaign.

Inside the module

Five tools. One customer marketing engine.

Customer Segmentation

Pull exactly the right customers for each campaign. Filter by last job date, job type, location, total spend, or how many times they've hired you. The segment builds from your live CRM data — no CSV exports, no spreadsheets.

Active segments

Dormant 18+ months 312 customers

Repeat customers 184 customers

High-value (over $5k) 97 customers

ZIP: 34741–34743 229 customers

AI Creative Studio

Describe what you want to promote. The AI writes email subject lines, body copy, SMS text, ad image concepts, and landing page headlines. All in your voice, tuned to your trade. You get 3–4 variants per element. You pick the one you like. You approve it. It goes out.

Prompt

"Spring exterior reactivation, 15% off, 10 spots available"

Generated variants

📧 "Your exterior is due for a refresh."

📧 "Limited spring spots: 15% off exterior repaints"

💬 SMS: "Hey [name], we have 10 exterior spots this spring — 15% off for past customers. Want one?"

Trade-Specific Landing Pages

Every campaign gets a matching landing page. It generates automatically from your campaign creative. A/B testing runs two versions and shows which one converts better. Your booking link is embedded. Customers click from the email, land on your page, book the job.

Variant A

Before/after hero

8.4% conversion

Variant B

Promo headline hero

5.1% conversion

Variant A winning. Auto-selecting for remaining sends.

Send Schedule + Cadence

Set campaigns to send on specific dates or recurring schedules. A spring exterior campaign sends every April. A holiday promo sends every November. A reactivation drip goes out monthly to anyone who hasn't booked in 18 months. It runs without you touching it.

Spring Reactivation Every April 1

Holiday Promo Every Nov 15

Reactivation Drip Monthly · 18+ month dormant

Quarterly Newsletter Mar 15 — next

Attribution + ROI Dashboard

See exactly which campaign brought back which customers and how much they spent. Opens, clicks, landing page visits, and booked jobs all trace back to the campaign that sent them. You know which campaigns to repeat and which to stop. No guessing about whether the holiday email "worked."

Campaigns

1,247

Sent

38%

Avg open

Jobs booked

$14.2k

Revenue

Campaign	Sent	Open	Booked	Revenue	ROI
Spring Exterior Reactivation	312	41%	5	$6,400	5.0×
Pool Open Season SMS	184	62%	4	$5,200	7.3×
Holiday Cabinet Promo	498	34%	3	$2,600	3.2×

Recommendation: Holiday Promo is over-performing. Run it again in Q4 and increase frequency to 2× per year.

The flow

From customer list to booked job — automatic.

Customer list segments

Pick your audience. Filter by last job date, job type, location, or spend. Segments build from live CRM data. No spreadsheets.

Creative + landing page generate

Describe what you're offering. AI writes the email, SMS, and landing page. You see 3–4 variants. You pick the one that sounds right. You approve it.

Send fires on schedule

The campaign sends on the date you set. Email goes via Resend. SMS goes via Twilio. You don't press send every time — it runs on its own schedule.

Attribution closes the loop

Opens, clicks, and booked jobs trace back to the campaign. You see ROI per campaign. You know which ones to repeat and which ones to stop.

The switch

What changes when customer marketing runs itself.

The old way

Aerys Marketing Engine

Mailchimp at $50–150/mo with no idea you're a painter

$129/mo with CRM integration and trade-tuned creative

Canva subscription for ad and email creative

AI Creative Studio generates it in 60 seconds — in your voice

Unbounce or Leadpages at $99/mo for landing pages

Trade landing pages built in, A/B tested automatically

Manual CSV export from CRM to email tool every campaign

Live segments from your CRM — no export, always current

Generic templates that look like every other small business

Trade-specific creative tuned to painting / landscaping / pool

"Did the holiday email work?" — no idea

Source-to-revenue per campaign — opens, clicks, booked jobs, revenue

Three tools, three logins, three monthly invoices

One dashboard. One price. Everything connected.

Customer marketing happens when you remember to do it

Customer marketing runs on a calendar — automatically

By trade

Same engine. Different campaigns.

Painting operators run three types of campaigns automatically. Spring exterior reactivation sends every April to customers who haven't hired you in 18+ months. Holiday cabinet refinishing promos go out in November to past painting customers. Off-season interior specials go to the full list in January and February, when crews are underbooked. The AI writes each one in your painting-business voice — references paint brands, mentions weather, knows that exterior work is seasonal. You set the schedule once and it runs every year.

Connections

Plays nice with.

Universal · every trade

Twilio

SMS campaign sends. Pass-through rates (~$0.008/message). For most operators, SMS campaigns cost under $2/mo to send.

Resend

Email campaign sends. Branded from your domain. Free tier covers most operators — you're not paying extra for email sends.

Anthropic Claude API

The AI Creative Studio brain. Generates email copy, SMS text, landing page headlines, and ad concepts. Bring your own API key or use ours.

Landing Page Builder

Built in. Trade-specific templates generate automatically per campaign. A/B testing runs without any extra tools or accounts.

Aerys modules · pairing turns the engine on fully

Marketing Engine works standalone with an imported customer list. Every module pairing below makes it smarter — better segments, automated audience updates, live attribution, and smarter follow-through on campaign responses.

Lead & Customer Hub $99/mo Recommended CRM customer data drives segment selection automatically. No CSV exports — segments update live as new jobs complete.

Repeat Customer Engine $129/mo Recommended Dormant customer cohorts feed Marketing Engine automatically. When Repeat Customer Engine flags a customer as at-risk, they flow into a reactivation campaign.

Intelligence Dashboards $99/mo Campaign attribution flows into the Marketing tab. Open rates, click rates, and revenue-per-campaign sit alongside your other business numbers.

Operator AI from $50/mo Text "how did the spring campaign perform?" and get a live answer. Approve creative variants from chat. Pause or reschedule campaigns without opening the app.

Cold Email System $179/mo Cold Email finds new customers. Marketing Engine keeps old ones coming back. Together they cover full top-of-funnel — outbound prospecting plus customer retention.

Production Scheduler $179/mo Customers who book from a campaign land in the Production Scheduler automatically. Campaign-sourced jobs schedule cleanly alongside regular work.

Pricing

$129/month. Setup included.

One flat price. No per-send fees. No per-contact fees. Setup takes 7–10 days. We import your customer list, upload your brand assets, set up email and SMS templates in your voice, and launch your first campaign together. You're done by the end of the first week.

What's included

·Customer segmentation from CRM (last job date, job type, location, spend, frequency)

·AI Creative Studio — email subject lines, body copy, SMS variants, landing page headlines

·Trade-specific landing pages with A/B testing — generates automatically per campaign

·Send schedule with recurring campaigns — set it once, it runs every year

·Open / click / conversion / revenue attribution per campaign

·Brand asset library — logos, colors, photos stored for all campaigns

·Pre-built campaign templates per trade (spring reactivation, holiday promo, reactivation drip)

·Real-time campaign performance dashboard — ROI per campaign, open rates, bookings

·Creative approval gates — you review every campaign before it sends

·1-week soft launch with Director check-ins to tune creative voice and segment targeting

Optional upgrades

Custom Creative Pack — professional design, custom brand voice training, photo/video asset production$2,500 one-time

Multi-Region Campaigns — separate campaign stacks for operators in multiple service areas$1,500 one-time

Custom Landing Page Development — professionally designed landing pages beyond the auto-generated defaults$2,500 one-time

$129/mo

Marketing Engine

Setup included · 7–10 days to first campaign

Add Marketing Engine to your cart Book a demo first

Best pairings

Lead & Customer Hub +$99/mo

Live CRM segments. No manual list exports ever again.

Repeat Customer Engine +$129/mo

Dormant customers auto-enter reactivation campaigns.

Add all three to cart

Common questions

FAQ.

Yes. Marketing Engine markets to people who already know you — past customers. If you have fewer than 50 past customers, the ROI from this module is modest; we'd recommend starting with the Cold Email System to build new customer pipeline first. If you have 200+ past customers and have never sent them a campaign, this module will pay for itself in the first 30 days.

A designer produces better visuals. AI Creative Studio produces faster copy. For most trades marketing campaigns — a reactivation email, a holiday promo, a neighborhood mailer — the limiting factor is the email copy, not the design. AI Creative Studio handles the copy instantly. If you need custom photography or a full brand overhaul, the Custom Creative Pack upgrade includes that work. Most operators find the AI-generated creative gets strong open and click rates without any design upgrade.

SMS marketing to past customers who gave you their number in the course of a business relationship is generally allowed under TCPA, with proper opt-out handling. Every SMS campaign includes an unsubscribe link. Opt-outs auto-suppress from future sends. We're not lawyers — confirm your specific situation with counsel before your first SMS campaign. We cover the mechanics; you confirm the legal standing for your customer list.

You pick filters and the system pulls the matching customers from your CRM. Filters include: last job date (e.g., 18+ months ago), job type (exterior, interior, cabinet), location (ZIP code or service area), total spend, and number of past jobs. If you're paired with Lead & Customer Hub, segments update live as new jobs complete — no manual refresh. Segments show you the count before you send, so you know how many people will receive the campaign.

Yes. During setup we import your existing customer list from a CSV or directly from your CRM. If you have Mailchimp templates you like, share them during onboarding and we'll recreate the same look and feel inside Marketing Engine. Once your first campaign goes out successfully, you can cancel Mailchimp. Most operators keep Mailchimp running in parallel for the first campaign and switch over once they see the results.

Nothing goes out without your approval. Every campaign hits an approval gate before it sends. You see the exact email, the exact SMS, the exact landing page, the exact send list. You approve it, edit it, or reject it. The AI is trained on your brand voice during setup — if the first few variants don't sound like you, we tune the voice model until they do. Most operators approve 80%+ of AI creative as-written after the first two campaigns.

Your first campaign runs within 7–10 days of setup. The attribution data from that first campaign improves the second one. By the third campaign, the AI has enough data to make meaningful segment and creative recommendations. Most operators see the highest ROI by month three — by then the recurring campaigns are running on schedule, the segments are dialed in, and the creative voice is tuned. The first month is always the most work; after that it runs itself.

You see the numbers immediately. If a campaign gets low open rates, the attribution dashboard flags it and suggests what to change — subject line, segment, send timing, or creative. You can pause a campaign, edit the creative, and re-send to the customers who didn't open it. Nothing locks in permanently. Poor-performing campaigns are data — they tell you what not to do next time. Most operators see at least one strong performer in their first three campaigns.

Your customer list. Working for you.

Add Marketing Engine to your cart and book a call. We'll import your customer list, upload your brand assets, set up email and SMS templates, and launch your first campaign in 7–10 days. Most operators see customer-marketing revenue within the first 30 days that they were leaving on the table before — from customers who would have hired them again if anyone had just asked.

Add Marketing Engine to your cart Book a 30-min demo first